Launched in 2025 by a group of Saudi CX experts, the Customer Experience Excellence Certificate (CXXC) is a prestigious, industry-recognised credential. It is awarded to organisations that meet or exceed global standards in customer experience strategy, service quality, and customer-centric innovation. Our mission is to recognise and certify entities that achieve world-class operational quality and leadership in customer experience.
Our values are rooted in our homeland and community
We turn ambition into impact through the Certificate of Excellence in Customer Experience. Our values are the foundation of everything we do.
Trust
Excellence
Innovation
Customer-Centricity
Integrity
Objectives
Promote a Customer-Centric Culture
Ensure organisations adopt a customer-first mindset from leadership to frontline operations.
Validate Operational Excellence
Assess and certify the ability to deliver efficient, high-quality services across all channels.
Elevate CX as a Differentiator
Position customer experience as a core competitive advantage to drive business growth.
Standardise Global Criteria
Define and maintain a consistent, internationally recognised CX framework.
Drive Continuous Innovation
Encourage companies to adapt and evolve their strategies to meet changing market expectations.
Increase Customer Trust
Provide consumers with confidence that certified organisations prioritise their well-being.
Support Ethical Practices
Ensure responsible, transparent, and data-driven customer interactions.
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