TEIRS

Purple

A score of 61% – 75% is granted the PURPLE Seal, Certificate, and Collaterals

Silver

A Score of 76% – 85% is granted the SILVER Seal, Certificate, and Collaterals

Gold

A score of 86% and above is granted the GOLD Seal, Certificate, and Collaterals

CXMO

(Customer Experience Mature Organisation)

The Customer Experience Excellence Certificate is an official professional certification granted to organisations that demonstrate an advanced level of maturity in managing and developing Customer Experience, based on a standardised framework that comprehensively and systematically measures institutional excellence in Customer Experience. The certificate aims to recognise organisations that apply best practices in Customer Experience and demonstrate a clear commitment to quality, continuous improvement, and the delivery of high-value customer experiences.

The certificate represents a national benchmark for assessing Customer Experience maturity within organisations and reflects the level of integration across leadership, vision, governance, measurement, design, delivery, and technology, ensuring that Customer Experience is not treated as isolated initiatives, but rather as a well-established and sustainable organisational model.